Bringing a Vision to Life: Designing a Logo for Hummingbird Assisted Living and Memory Care

When Victoria approached me to create a logo for her new company, Hummingbird Assisted Living and Memory Care, I was thrilled to have the opportunity to contribute to a business dedicated to helping the elderly. Victoria had a clear vision in mind: she wanted a logo featuring a hummingbird, incorporating shades of silver, teal blue, and possibly white or black. Thankfully, she was open to my creative input, allowing us to refine the design together.

Eager to get started, I dove right into the project. My first rendering featured a watercolor-style hummingbird encircled by a heavy outline, but it didn’t quite capture the elegant aesthetic Victoria envisioned. After some reflection, I returned to the drawing board and created a more delicate watercolor design that aligned better with her color preferences. Yet, it still wasn’t quite right.

After two or three more iterations, I began to understand her vision more clearly. The breakthrough came with a hand-drawn sketch that featured graceful, swooping lines and the perfect balance of points and curves. I imported that sketch into Adobe Illustrator, refining it with the pen tool and adding two circles around the bird. The result was lovely.

When I presented the design to Victoria and her husband, he suggested adding a pop of color to the bird itself. I loved this idea but knew I would need to switch to Adobe Photoshop to achieve the fluid motion I envisioned. After exporting the design, I carefully brushed on the color, ensuring it felt just right. I also experimented with various color schemes until I found the perfect shade of blue.

Once I finalized the design, I added the fonts. I chose Garamond for its classic elegance, which perfectly suited the Hummingbird brand. Victoria and her husband loved the final product, and I truly enjoyed the collaborative experience.

The key takeaway from this project? Listening to the client is essential. By transforming their ideas into something tangible, we created a logo that beautifully represents their mission and vision.